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Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621106-EServicios y operacionesIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foDesde 8,20 €
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Buy Online, Pickup in Store: CEO Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621104-EServicios y operacionesIn April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company's Buy Online, Pickup in Store (BOPS) program on her company's overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and comDesde 8,20 €
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Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621105-EServicios y operacionesIn April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the stDesde 8,20 €
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Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621103-EServicios y operacionesIn October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fuDesde 8,20 €