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BYKlyn: Pivoting during the COVID-19 Pandemic
Andreas Schotter; R. ChandrasekharCaso IVEY-W26071-EDirección estratégica, Liderazgo y Dirección de personasIn early June 2020, the owner of BYKlyn, an exercise bike fitness studio in New York, was considering her response to the business disruption that the outbreak of the COVID-19 pandemic had caused the health and fitness industry. BYKlyn had recorded consisDesde 8,20 €
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Sobeys-Project Sunrise: Responding to Disruption
Andreas Schotter; Ramasastry ChandrasekharCaso IVEY-9B20M017-EDirección estratégicaIn May 2017, the recently appointed chief executive officer of Sobeys, the second-largest grocer in Canada, was considering the company’s financial difficulties. He was tasked with saving Sobeys from near insolvency and planning strategically for the company’s core grocery business. Sobeys had posted a loss of CA$2.1 billion for the fiscal year ending May 2016, compared to a profit of $419 million just a year earlier, partially due to a high-prof...Desde 8,20 €
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Car2go: Individual Urban Mobility and the Sharing Economy
Dmitry Alenushkin; Andreas SchotterCaso IVEY-9B13M110-EDirección estratégicaSet in 2013, this case describes the expansion of car2go, a popular car sharing service developed by Daimler AG. The case addresses the changing commuting preferences among urban residents, the evolution of urban transportation and new service developments in the automotive products market. Unlike traditional models of car sharing or renting, which required advance bookings, hourly billing and returns to the originating location, car2go’s busines...Desde 8,20 €
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Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCaso IVEY-9B16M102-EDirección estratégica, Iniciativa emprendedoraOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Desde 8,20 €