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Internationalization of Logset Oy
Bonita Russell; Cory IsaacsCaso IVEY-9B17M175-EDirección estratégicaLogset Oy (Logset) was a privately held, specialized forest-machine manufacturing firm in Koivulahti, Finland. The firm had a strong presence in Europe but not in North America. Canada, with 42 per cent of its land mass covered by forest, was an appealing market, although 15 years of effort had not resulted in any appreciable increase in sales there. Logset had a strong dealer network in Ontario and Quebec. However, efforts to recruit a dealer fo...Desde 8,20 €
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Edmonton Community Foundation: Time for the Millennials?
Bonita Russell; Bronwen RussellCaso IVEY-W27002-EDirección estratégicaIn late 2020, the board of the Edmonton Community Foundation (ECF) was preparing for its strategic planning session. The question on the agenda was, Should the ECF target millennials or baby boomers for its endowment development tools and strategies? Board members were of two minds when it came to millennials. Some members believed the ECF should intensify its efforts among baby boomers, as time was running out on this donor demographic. Others b...Desde 8,20 €
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Junkkari Oy: Growing the Wood-Chipper Business
Bonita Russell; Cory IsaacsCaso IVEY-9B18M131-EDirección estratégicaThe MSK Group Oy was a third-generation family-owned business located in Ylihärmä, Finland. One of its subsidiaries, Junkkari Oy (Junkkari), manufactured agricultural and forestry equipment, including a range of mid-sized disk wood chippers used in small-scale farming and forestry applications; most of these were exported to markets in Europe and South Africa. Junkkari was not the only Finnish firm manufacturing wood chippers, and there was littl...Desde 8,20 €