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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCaso IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Desde 8,20 €
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Honda Canada: Relaunching Honda Fit
June Cotte; Ramasastry ChandrasekharCaso IVEY-9B17A060-EIniciativa emprendedora, MarketingIn May 2014, Honda Canada was planning to relaunch the Honda Fit—its entry-level car. The purpose of the relaunch was to kick-start growth in sales of the Honda Fit, which had fallen from 14,836 units in the launch year of 2008 to 9,512 units in 2013. The target customer group was an up-and-coming demographic cohort known as millennials. Honda Canada's manager of Customer Conquest Management was mandated with strategizing and executing the relaun...Desde 8,20 €
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Please Stop Working So Hard!
June Cotte; Seung Hwan (Mark) LeeCaso IVEY-9B09C020-ELiderazgo y Dirección de personasA new production supervisor at an automobile engine plant has encountered his first challenging task. The production supervisor must find a way to diffuse the tension between his team leader and other machine operators on the line. The team leader, the hardest worker among the group, was repeatedly criticized for over-exerting himself in many areas of the line. The workers feared that their jobs would be in jeopardy if workaholics like the team l...Desde 8,20 €
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Struggling to Make the Best Buy (B)
Seung Hwan (Mark) Lee; June CotteCaso IVEY-9B12A056-EMarketingThis is a supplement to Struggling to Make the Best Buy (A), product # 9B10A010.Desde 5,74 €
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Ions Consulting: The MP^2 Training Program
June Cotte; Seung Hwan (Mark) LeeCaso IVEY-9B07C029-ELiderazgo y Dirección de personasThe recently hired human resources (HR) director had to come up with a program that would meet the needs of transferring knowledge from older, more experienced project consultants to the junior and newly hired inexperienced associates. The HR director designed a program called the Mentoring Management Project for Professionals (MP^2). The program met with great resistance from all levels of the organization, which made the development and the imp...Desde 8,20 €
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SickKids Hospital and Dairy Queen: Miracles from Treats
June Cotte; Marilyn Fertile; David Fisher; Derek Howe; John Hunt; Paola MarignaniCaso IVEY-9B13A002-EMarketingThe SickKids Foundation, the fundraising arm of the Hospital for Sick Children in Toronto, Ontario, works with Dairy Queen and the Children's Miracle Network on an annual event called Miracle Treat Day. On that day, proceeds from Dairy Queen Blizzard sales are donated to children’s hospitals across North America. But the cause-related marketing program has had unequal success: the amount raised in Toronto is less than what is raised in many other...Desde 8,20 €
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Intrigue Media: Growing the Video Advertising Network
June Cotte; Ken MarkCaso IVEY-9B20A023-EIniciativa emprendedora, MarketingGuelph-based Intrigue Media (Intrigue), a marketing agency, has built a wholly-owned and operated network of 200 television screens in high-traffic consumer environments in Southwestern Ontario. The network reaches 1.5 million potential customers per month, and targets local small businesses wanting to expand their customer base. The business development manager at Intrigue has been tasked with developing a business plan to grow this video advert...Desde 8,20 €
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Canada Goose Inc.: At a Retail Crossroads
June Cotte; Jesse SilvertownCaso IVEY-9B09A012-EMarketingIn June 2008, the president and owner of Canada Goose Inc. (Canada Goose), a producer of luxury sport jackets, was contemplating the future of his company. Despite recent years' steady growth in both his company and the industry in general, the president believed that a significant opportunity existed for Canada Goose to further cement itself as a market leader for this industry. The president was intrigued by two separate offers from national re...Desde 8,20 €
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Habitat for Humanity London: The Challenge of Growth
June Cotte; Remi TrudelCaso IVEY-9B09A007-EMarketingIn early 2009, the executive director of the Habitat for Humanity London (HFHL), located in London, Ontario, was faced with the responsibility of determining how to increase revenue for the non-profit organization. The organization provided safe, decent and affordable housing to those in need, and the board of directors had pledged to build 12 units in 2012. Funding generally came from the organization's ReStore; however, revenues had begun to le...Desde 8,20 €