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eStore at Shell Canada Limited
Deborah Compeau; Barbara L. Marcolin; Roger Milley; Chad SaundersCaso IVEY-9B06E020-ETecnologías de la informaciónThe commercial eProducts Manager at Shell Canada has to determine how to improve the adoption and utilization of their eCommerce channel. eStore had been developed for the fuel and lubricants market as a pilot test of how Shell might communicate with its customers electronically, thus reducing costs. While eStore had been in place for a year, and many customers had signed up, utilization was low. A consulting firm has made recommendations about t...Desde 8,20 €
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ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCaso IVEY-9B13E001-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Desde 8,20 €
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HuStream Technologies Interactive Video
Barbara L. Marcolin; Kathryn Brohman; Ning Su; Norine Webster; Laura MarcolinCaso IVEY-9B14E008-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónA management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders’ efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company’s products and services. Using that platform, clients can pr...Desde 8,20 €
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MedicalTech: Co-creating Value with Customers
Barbara L. Marcolin; Sasha Romano LopezCaso IVEY-9B11E037-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónThe head of research and development at MedicalTech, a new manufacturer of magnetic resonance imaging (MRI) coils and software, had just met with MedicalTech's founder and chief executive officer (CEO). They had been discussing the technology development requirements decided so far in their attempts to build MedicalTech's first technology offering for diagnosing cancer. The head of research and development needed to advise the CEO regarding the b...Desde 8,20 €