Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Tracy Chan: “We Need to Talk”
Jana Seijts; Paul BigusCaso IVEY-9B11C017-ELiderazgo y Dirección de personasTracy Chan, managing director of the Student Learning and Writing Services (SLWS) at St. Charles University in Calgary, Alberta, was faced with a difficult situation. Her newest employee, Michael Hinske, had just e-mailed her a list of faculty members he had contacted to educate on the SLWS writing program offered to graduate students. Chan quickly noticed that the faculty names were of individuals who had already been contacted. There was no ind...Desde 8,20 €
-
FROGBOX
Michael Valente; Paul BigusCaso IVEY-9B13M037-EDirección estratégica, Iniciativa emprendedoraThe co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder...Desde 8,20 €
-
Research in Motion: Blackberry Blackout (B)
Jana Seijts; Paul BigusCaso IVEY-9B12M045-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Research in Motion: Blackberry Blackout (A).Desde 5,74 €
-
Ontario Place Revitalization
Mary Gillett; Paul BigusCaso IVEY-9B12M087-EDirección estratégicaIn 2012, the Ontario provincial government announced that after 41 years in operation, the iconic Toronto tourist attraction Ontario Place would be shut down. The immediate closing would save the province and tax payers an estimated $20 million a year and eliminate at least 48 full-time jobs and 600 summer positions in the process. Ontario Place attendance had dropped sharply from an average of three million visitors during the early 1980's, to j...Desde 8,20 €
-
Research in Motion: Sincerely, a RIM Employee (B)
Jana Seijts; Paul BigusCaso IVEY-9B12C021-EDirección estratégica, Liderazgo y Dirección de personasThis case is a supplement to Research in Motion: Sincerely, a RIM Employee (A).Desde 5,74 €
-
Movember: More Mo Sistas
Michele Parkin; Paul Bigus; Shreya TekriwalCaso IVEY-9B13M086-EDirección estratégicaDuring the month of November, many men in Canada and around the world participated each year in Movember by growing moustaches and collecting pledges. As a not-for-profit organization, Movember Canada strived to raise both money and awareness for men’s health, specifically prostate cancer. The community development manager for Movember Canada faced an interesting challenge. The participation of more women represented a significant opportunity to ...Desde 8,20 €
-
City in Crisis: Michael Taylor
Jana Seijts; Paul BigusCaso IVEY-9B10M102-EDirección estratégicaOver the past four years the chief administrative officer (CAO) had worked hard to bring change to the city of Havenstock, Canada. Prior to his arrival at Havenstock in 2004, City Hall was awash in media scandal, secrecy, and suspicion. Moreover, the work environment at City Hall was plagued with closed-channel communication and a lack of trust between employees and management. Staff morale was low and the relationship with the press was tense. T...Desde 8,20 €
-
Lac-Megantic Train Derailment: Putting Out the Fires (B)
Jana Seijts; Paul BigusCaso IVEY-9B13M136-EDirección estratégicaSupplement to 9B13M135.Desde 5,74 €
-
Research in Motion: Blackberry Blackout (A)
Jana Seijts; Paul BigusCaso IVEY-9B12M044-EDirección estratégica, Liderazgo y Dirección de personas, MarketingMike Lazaridis, co-CEO of Research in Motion (RIM), faced a situation of truly disastrous proportions. Earlier that week, service outages had started occurring on RIM’s popular BlackBerry smartphone devices, affecting over 30 million BlackBerry users globally. For a total of three days, RIM engineers worked around the clock to fix the widespread technical problems. However, with the company providing only brief comments to the public, many consum...Desde 8,20 €
-
Canadian Cancer Society: Fundraising Controversy
Jana Seijts; Paul BigusCaso IVEY-9B11M098-EDirección estratégicaOn July 6, 2011, the communication director for the Canadian Cancer Society (CCS) in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget and how the CCS allocated millions of dollars each year. The article provided details on how the proportion of donation money that the CCS spent on cancer research each year had decreased fro...Desde 8,20 €