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Camp Wahanowin
Elizabeth M.A. Grasby; Eric SilverbergCaso IVEY-9B12A003-EMarketingThe owner and director of a residential summer camp for children recognizes the need to make some changes to achieve his primary objective of increasing the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions, and what to charge for any new product...Desde 8,20 €
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Mobiroo Inc.
Elizabeth M.A. Grasby; Eric SilverbergCaso IVEY-9B12M083-EDirección estratégica, Iniciativa emprendedoraThe founder and chief executive officer of Mobiroo Inc. must make several decisions regarding the future of his mobile application (app) gift card company. Mobiroo had created the first app gift card for Android and Blackberry users ? similar to the iTunes gift card for iPhone users. Over the past two years, the company had experienced phenomenal growth in the business-to-business space, selling a white-labelled app storefront to mobile carriers ...Desde 8,20 €