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Swoon: Mixing Up the Perfect Marketing Cocktail
Sheri Lambert; Marilyn AnthonyCaso IVEY-W25613-EMarketingTwo women entrepreneurs' early-stage company achieved notable success when they introduced an innovative zero-sugar product into the highly competitive beverage market. After navigating a rebrand, the co-founders were poised to scale their company throughDesde 8,20 €
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain
Neha Mittal; Marilyn AnthonyCaso IVEY-W25283-EDirección estratégica, Servicios y operacionesBurlap & Barrel was an upcoming and successful public benefit corporation based in the Queens borough of New York City that imported spices from foreign farms and sold them to restaurants, gourmet food stores, home cooks, and other food services in the UnDesde 8,20 €
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Urban Axes: First Mover in US Experiential Entertainment
Marilyn Anthony; Shreshthi MehtaCaso IVEY-9B21M021-EDirección estratégica, MarketingUrban Axes introduced the Canadian indoor sport of axe throwing to the US market, beginning with one location in Philadelphia, Pennsylvania, in 2016. Although Urban Axes was started as a “side hustle” by four friends with corporate jobs, it soon became apparent that the concept could be both popular and profitable. The partners quickly decided to become fully involved in the business to maximize its potential. This case features a woman protagoni...Desde 8,20 €
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Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing
Marilyn Anthony; Neha MittalCaso IVEY-9B21M005-EDirección estratégicaIn October 2015, the co-founder and chief executive officer (CEO) of Tender Greens faced his most difficult decision yet: should the company continue to pay a premium price for sustainably sourced beef, or should it switch to conventionally raised beef to boost profit margins and improve the company’s prospects for national growth? Tender Greens, a thriving fast-casual restaurant chain in California, was ready to expand its operation to the East ...Desde 8,20 €
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AREUFIT Health Services Inc.: CEO Faces Strategic Crossroads
Marilyn Anthony; Joan Allatta; Rachel TomlinsonCaso IVEY-9B19M085-EDirección estratégica, Iniciativa emprendedoraIn the summer of 2018, after over 25 years of leading AREUFIT Health Services, Inc. (AREUFIT), the founder and president of assessed her company’s position in the evolving health services market. She had grown AREUFIT from a sole proprietor start-up to its current position as the Philadelphia region’s award-winning provider of preventive health and biometric screenings, corporate health and disease prevention programs, and wellness services, with...Desde 8,20 €