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All Traffic Solutions
Lal, Rajiv; Johnson, Scott F.Caso HBS-517011-EMarketingAll Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more efficient manner. Revenues from software represented a growing part of the organization's overall business. An important part of All Traffic Solutions' strategy involved a new software p...Desde 8,20 €
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STRIVR: Changing the Game in Virtual Reality
Lal, Rajiv; Denison, Matt; Higgins, Robert F.; Johnson, ScottCaso HBS-518048-EMarketingThe CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas.Desde 8,20 €
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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCaso HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Desde 8,20 €
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Gentera: Beyond Microcredit
Lal, Rajiv; Mazzanti, LisaCaso HBS-515017-EMarketingGentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclusion.Desde 8,20 €
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iRobot: Moving Beyond the Roomba
Lal, Rajiv; Johnson, ScottCaso HBS-518055-EThe makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company.Desde 8,20 €
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Transforming AMFAM , Teaching Note
Khurana, Rakesh; Lal, RajivNota del Instructor HBS-513079-EMarketingTeaching Note for 508081Desde 0,00 €
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Transforming AMFAM
Khurana, Rakesh; Lal, Rajiv; Ross, CatherineCaso HBS-508081-EMarketingTo maximize their effectiveness, color cases should be printed in color. On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since January 2007 and Salzwedel, named President in August 2006, reflected together on how far the company had c...Desde 8,20 €
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Facelift at Olay (A) & (B), Teaching Note
Lal, Rajiv; Gupta, Sunil; Hull, OliviaNota del Instructor HBS-521040-EServicios y operacionesTeaching note to to 521011, 521002, and 521701.Desde 0,00 €
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Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivNota del Instructor HBS-509074-EMarketingTeaching Note for [506055].Desde 0,00 €
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Facelift at Olay (A)
Gupta, Sunil; Lal, Rajiv; Hull, OliviaCaso HBS-521011-EServicios y operacionesBy October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ag...Desde 8,20 €