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Confidential Information for TNDA Corporation (Spanish version)
Sebenius, James K.Caso HBS-910S07Dirección estratégicaIn a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the TNDA Corporation management role. Challenges include how to set up and implement the most promising sale process, come up with the right deal, and choose the best tactical approach given each party's role and objectives. This negotia...Desde 8,20 €
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Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart
Sebenius, James K.; Knebel, EllenCaso HBS-907011-EDirección estratégicaDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Desde 8,20 €