Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Inverroche Gin: Taking African Sophistication Global
Albert Wöcke; Danie PetzerCaso IVEY-9B19M009-EDirección estratégica, Iniciativa emprendedoraThe owner of Inverroche Distillery established a viable business incorporating fynbos, the unique flora growing around the remote community of Still Bay, South Africa, into her premium gins. She grew Inverroche Distillery into the dominant brand in the artisanal gin segment of the South African gin market and beyond. In 2018, she was facing key decisions about taking her business forward. Should she grow Inverroche Distillery by actively focusing...Desde 8,20 €
-
Soweto Gold: Building an Iconic Craft Beer Brand
Tendai Mhizha; Anthony Wilson-Prangley; Danie PetzerCaso IVEY-9B17A031-EDirección estratégica, Iniciativa emprendedora, MarketingSoweto Gold was a premium microbrewery in the township of Soweto, South Africa. In 2011, one of its co-founders got the idea to start a craft brewery while on an advanced brewing course in London. After a period of soul-searching and research, in 2013, he found a partner to begin producing and marketing a new craft beer. They found early success by focusing their efforts on getting to know the craft beer market and creating a sustainable value pr...Desde 8,20 €