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Club Atletico Boca Juniors
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCaso HBS-508056-EMarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Desde 8,20 €