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The Plastilene Group: Sustainable Innovation Strategy
Ricardo Estrada; Juan Carlos Rodríguez; Michael RiveraCaso IVEY-9B21M022-EDirección estratégicaIn 2020, the corporate purchasing and sustainability manager at the Plastilene Group (a plastics producer based in Colombia) needed to address a sustainability challenge. In response to media and legislative attacks and consumer behaviour changes regarding the use of plastic products globally, the corporate purchasing and sustainability manager, supported by the company’s chief executive officer, was tasked with leading a strategic renewal in the...Desde 8,20 €