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The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)
Snowberg, Erik; Fetter, Trevor; Schulman, Amy W.Caso HBS-720423-EÉtica empresarial y Responsabilidad Social CorporativaThis case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson's (J&J) subsidiary Janssen has to decide whether or not to launch a new opioid painkiller-the first such launch in 25 years-amidst growing concerns about opioid abuse in the U.S. The (A) case starts with the history of human interactio...Desde 5,74 €