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MIA: Profit at the Base of the Pyramid
Applegate, Lynda M.; Davila Castilla, Jose Antonio; Mehta, Sarah; Sesia, AldoCaso HBS-817073-EIn January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP), defined as those living on less than $10 per day. Since its launch in 2009, MIA had built nearly 25,000 homes-which provided safe shel...Desde 8,20 €
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Culture at Google
Hsieh, Nien-he; Klopfenstein, Amy; Mehta, SarahCaso HBS-320050-EÉtica empresarial y Responsabilidad Social CorporativaBeginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google's contracts with the U.S. government, restDesde 8,20 €