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SaferTaxi: Connecting Taxis and Passengers in South America, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-913063-EIniciativa emprendedoraTeaching Note for 913041.Desde 0,00 €
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SaferTaxi: Connecting Taxis and Passengers in South America
Coles, Peter A.; Edelman, BenjaminCaso HBS-913041-EIniciativa emprendedoraSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Desde 8,20 €