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Staging Two-sided Platforms
Eisenmann, Thomas R.; Hagiu, AndreiCaso HBS-808004-EDirección estratégicaFirms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this dilemma--subsidizing users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided...Desde 8,20 €
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SAP: Industry Transformation, Teaching Note
Hagiu, Andrei; Yin, Pai-LingNota del Instructor HBS-707578-EDirección estratégicaTeaching note to 707435.Desde 0,00 €
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Brightcove, Inc. in 2007
Hagiu, Andrei; Yoffie, David B.Caso HBS-712424-EDirección estratégicaBrightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website-and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four-sided business (or "platform") around the rapidly exp...Desde 8,20 €