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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCaso HBS-720404-EDirección estratégicaThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Desde 8,20 €