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Arcor: Global Strategy and Local Turbulence (Abridged)
Ghemawat, Pankaj; Rukstad, Michael G.; Illes, Jennifer L.Caso HBS-710407-EDirección estratégicaArgentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over 100 countries, Arcor analyzes how it can become truly global with production facilities and distribution networks in various regions, such as North America, Europe, and Asia. First, ...Desde 8,20 €