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Measures That Drive Performance (Spanish version)
Kaplan, Robert S.; Norton, David P.Artículo HBS-R0507QDirección estratégicaHow do customers see us? What must we excel at? Can we continue to improve and create value? How do we appear to shareholders? By looking at all of these parameters, managers can determine whether improvements in one area have come at the expense of another. Armed with that knowledge, the authors say, executives can glean a complete picture of where the company stands--and where it's headed.Desde 8,20 €