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Carbon Zen: Crossroads for a tech start-up (A)
Pacheco, Desiree; Neckebrouck, Jeroen; Isaac Sastre BoquetCaso E-245-EIniciativa emprendedoraLara Román, founder and CEO of Carbon Zen (COz), was visiting her parents in San José de Maipo, in central Chile. She had meant to do so since they recently retired there, and she hoped that a weekend hiking through the natural beauty of the Maipo canyon would help her settle back from Santiago's hustle and bustle, and focus on the many key decisions that laid ahead for the startup she had co-founded. In the past few years, Chile was becoming a h...Desde 8,20 €
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Cumplo.com
Cespedes, Frank V.; Miguel, Maria Fernanda; Urdapilleta, LauraCaso HBS-818039-EMarketingIn August 2017, Cumplo's Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny's growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issue...Desde 8,20 €
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Concha y Toro
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCaso HBS-509018-EMarketingChile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.Desde 8,20 €
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Chile: The Conundrum of Inequality
Scott, Bruce R.; Leight, JessicaCaso HBS-907411-EEconomíaFollowing the violent overthrow of the Allende regime, Chile embarked on economic reforms that emphasized free markets. These reforms were followed by rising inequality as well as growth. In 2005, business leaders speak out on the necessity of reducing the inequalities.Desde 8,20 €
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Cumplo.com, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-819037-EMarketingTeaching note for case 818039.Desde 0,00 €
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Empresas La Polar, S.A. (B)
Edward Waltzer; Matko KoljaticCaso IVEY-9B16C033-EDirección estratégica, Liderazgo y Dirección de personasSupplement for product 9B16C032.Desde 5,74 €
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Start-Up Chile: April 2012, Teaching Note
Kerr, William R.Nota del Instructor HBS-813167-EIniciativa emprendedoraTeaching Note for 812158.Desde 0,00 €
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Life's Work: Michelle Bachelet
Bachelet, Michelle; Bell, KatherineArtículo HBS-R1109M-EAs a young woman, Bachelet was tortured and exiled by the Chilean government. She went on to become the country's first female president. Here's a look at her approach to leadership.Desde 8,20 €
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Colb n - Powering Chile, Teaching Note
Reinhardt, Forest L.; Toffel, Michael W.; Maurer, Noel; Nellemann, FrederikNota del Instructor HBS-712021-EEconomíaTeaching Note for 709060.Desde 0,00 €
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The Guggenheims and Chilean Nitrates
Jones, Geoffrey G.; Tamega Fernandes, FelipeCaso HBS-810141-EIniciativa emprendedoraThe case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth was driven by the profits from mining, especially its world monopoly of nitrates. The Guggenheims invested in Chilean nitrates after synthetics were developed by German chemists. Their strategies to mod...Desde 8,20 €