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Neck & Neck: Leveraging the Club Neck Information, Teaching Note
Martinez-Jerez, F. Asis; Bol, Jasmijn; Ittner, Christopher D.Nota del Instructor HBS-111112-EContabilidad y controlTeaching Note for 111112.Desde 0,00 €
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Neck & Neck: Leveraging the Club Neck Information
Martinez-Jerez, F. Asis; Miller, Katherine; Ittner, Christopher D.; Bol, JasmijnCaso HBS-109070-EContabilidad y controlCommercial Director Prado wonders how to leverage the loyalty card information to prepare the Fall 2008 budget. The case discusses the value of subjective and objective information for profit planning purposes. Spanish children's apparel retailer Neck & Neck uses loyalty card information for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit planning...Desde 8,20 €