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Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarNota técnica MN-385-EContabilidad y control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Desde 8,20 €