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Gymboree: American Children Fashion
Bernal Glez-Villegas, J. Dominguez de la Maza, M.Caso IIST-DGI-273-E-EGobierno corporativoIn this case study, we analyze the different strategies followed by 3 children’s fashion chains in the United States. The case describes the moment in which a Venture Capital firm acquires one of them. The management team then faces the challenge of growing the company and maintaining its profitability in the following years, aiming to sell it with a large capital gain. The strategy of the company is compared with that of others in the industry, ...Desde 8,20 €