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Business Model Innovation: A Process Model
Liedtka, Jeanne M.; Meyer, AngelaNota técnica DARDEN-BP-0538-EGobierno corporativoWhat is business model innovation? A business model is much more than a description of a particular product or service. In addition to describing the offering itself, it lays out the value proposition behind it (i.e., how it creates value for a defined set of customers). It also describes the capabilities and resources needed to execute that value proposition and how the organization will generate profits from doing so. The key stages of business...Desde 8,20 €