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India Holiday Bureau: Planning for the Tourist Season
Krishnamurthy Bindumadhavan; Anshul JainCaso IVEY-9B15E013-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedoraThe owner and chief executive officer of the India Holiday Bureau (IHB), was besieged by calls from irate travelers seeking an explanation for the poor customer service they had received. It was the peak of the tourist season in India, with international visitors pouring into the country to explore its temples, palaces, hills, beaches and wildlife reserves. IHB had accepted several online hotel-booking requests, but because the hotel did not have...Desde 8,20 €