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EU Holidays
Yew Hoong Wong; Singfat ChuCaso IVEY-9B13E003-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedora, Servicios y operacionesThe profit margin for the travel agency industry in Singapore, which mostly offered travel packages to Asia and Europe, was very thin. An up-and-coming travel agency faced the dilemma of offering maximum customer satisfaction while keeping its operating cost (e.g., fees for its tour guides) low. Rather than simply assigning travel guides to tours by trial and error, a director of the travel agency decided to use an optimization template. This cas...Desde 8,20 €