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Youku Tudou: Shaping Entertainment and Media in China - Teaching Note
Xi Zhang; Ning SuNota del Instructor IVEY-8B21E006-ETecnologías de la informaciónTeaching Note for product 9B21E006.Desde 0,00 €
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Youku Tudou: Shaping Entertainment and Media in China
Xi Zhang; Ning SuCaso IVEY-9B21E006-ETecnologías de la informaciónBoth founded in the mid-2000s as two of China’s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China’s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China’s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger ...Desde 8,20 €