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McCormick & Co.: Deploying Artificial Intelligence in New Product Development - Teaching Note
Darren Meister, Ramasastry ChandrasekharNota del Instructor IVEY-W25510-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W25509.Desde 0,00 €
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Philips: From Products to Platforms - Teaching Note
Darren Meister, Ramasastry ChandrasekharNota del Instructor IVEY-W25546-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W25545.Desde 0,00 €
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McCormick & Co.: Deploying Artificial Intelligence in New Product Development
Darren Meister, Ramasastry ChandrasekharCaso IVEY-W25509-EDirección estratégica, Tecnologías de la informaciónIn February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial IntelligeDesde 8,20 €
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Philips: From Products to Platforms
Darren Meister, Ramasastry ChandrasekharCaso IVEY-W25545-EDirección estratégica, Tecnologías de la informaciónIn March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms.Desde 8,20 €