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Blue Shield of California
Chess, R; Saucedo, MCaso SGSB-OIT112-EServicios y operaciones, Tecnologías de la informaciónBlue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health insurance in the US, beginning in the 1870s and working through the origination of modern day health care in the 1920s. It then analyzes the modern day industry before diving into the challenges faced by Blue Shield of California today. ...Desde 8,20 €
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Blue Shield of California - Teaching note
Chess, R; Saucedo, MNota del Instructor SGSB-OIT112TN-EServicios y operaciones, Tecnologías de la informaciónBlue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health insurance in the US, beginning in the 1870s and working through the origination of modern day health care in the 1920s. It then analyzes the modern day industry before diving into the challenges faced by Blue Shield of California today. ...Desde 0,00 €