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Forest Cabin: Building Resilience During the Pandemic - Teaching Note
Miao Cui; Jinfang Qian; Heng Wu; Wenbo Jiang; Lili CuiNota del Instructor IVEY-W27139-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W27138.Desde 0,00 €
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Forest Cabin: Building Resilience During the Pandemic
Miao Cui; Jinfang Qian; Heng Wu; Wenbo Jiang; Lili CuiCaso IVEY-W27138-EDirección estratégica, Tecnologías de la informaciónShanghai Forest Cabin Biotechnology Co., Ltd. (Forest Cabin) was a skin care product manufacturer and retailer that had focused on developing offline stores. At the beginning of 2020, however, the onset of the COVID-19 pandemic stagnated offline sales activities. Half of Forest Cabin’s offline stores closed at that time, and the existing stores had few customers, slowing the offline sales business. Forest Cabin rapidly initiated live streaming sa...Desde 8,20 €