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Fluidra Connect: The Internet of Pools - Teaching Note
Rodríguez, Silvia; Nueno, José LuisNota del Instructor MT-43-EInnovación y cambio, Marketing, Tecnologías de la informaciónFluidra Connect is a smart solution for pool maintenance professionals to diagnose and manage pool-related issues remotely. It is one of Fluidra's most innovative initiatives but, after a controlled product launch was carried out, approached as a lab, the results were not as expected, with barely 100 devices installed out of a target of 500. Eloy Planes, CEO of Fluidra, questions the approach used for the product. Are the results obtained in the ...Desde 0,00 €
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Fluidra Connect: The Internet of Pools
Rodríguez, Silvia; Nueno, José LuisCaso M-1349-EInnovación y cambio, Marketing, Tecnologías de la informaciónConnect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things did not go as expected: They had only installed one hundred devices when the target was five hun...Desde 8,20 €