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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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ING DIRECT USA: Facing the Future
Gerard Seijts; P. Fraser Johnson; Mary M. Crossan; V. Joseph Compeau; Ken MarkCaso IVEY-9B10M090-EDirección estratégica, Tecnologías de la informaciónAs of 2010, ING DIRECT USA has had a successful first decade, having grown into one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture and a unique approach to banking, and has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president, and chief executive officer is reviewing his organization and thinkin...Desde 8,20 €
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Lesley Stowe Fine Foods: The ERP Decision
V. Joseph Compeau; Douglas ScottCaso IVEY-9B13E026-EIniciativa emprendedora, Tecnologías de la informaciónIn April 2012, the founder and owner of Lesley Stowe Fine Foods was in the final stages of selecting an enterprise resource planning (ERP) system from a shortlist of proposed solutions. Founded in 1990 as a provider of premium catering services, cooking classes and specialty grocery products, the company had experienced such rapid growth after introducing a line of specialty crackers, called Raincoast Crisps, in the early 2000s that it decided to...Desde 8,20 €
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IBM: The Iterative Software Development Method
V. Joseph Compeau; Rakan KhalidCaso IVEY-9B13E019-ETecnologías de la informaciónThis case follows IBM’s use of iterative software development to manage projects. The head of IBM’s Rational Product Development is asked by the head of IBM’s WebSphere Product Development to deliver an additional feature in the Rational product that would enable WebSphere to accomplish some new tasks. The feature requested is a critical requirement that has been requested very late in the product development cycle. Can the Rational Product Devel...Desde 8,20 €