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IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans - Teaching Note
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinNota del Instructor IVEY-W33971-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W33970.Desde 0,00 €
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Drinks-Up! The Pitfalls of Digital Innovation - Teaching Note
Steve Sclarow; Munir MandviwallaNota del Instructor IVEY-8B19E009-ETecnologías de la informaciónTeaching note for product 9B19E009.Desde 0,00 €
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Drinks-Up! The Pitfalls of Digital Innovation
Steve Sclarow; Munir MandviwallaCaso IVEY-9B19E009-EIniciativa emprendedora, Tecnologías de la informaciónIn July 2016, in Philadelphia, a group of aspiring entrepreneurs had developed a proof-of-concept prototype for the Drinks-Up! mobile drinks-ordering app, a digital innovation designed to provide a better bar experience. The team had received an investment proposal that included a plan for app development and a partnership opportunity from the potential investor’s company, and they were facing an investment decision: Was an agreement that would s...Desde 8,20 €
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IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinCaso IVEY-W33970-EDirección estratégica, Tecnologías de la informaciónTwo months after his January 1, 2021, appointment as chief executive officer (CEO) of NewCo, the code name for the soon-to-be spun off managed infrastructure services portion of Strategy Machines Corporation (IBM), Martin Schroeter was faced with the daunting prospect of creating a distinct strategy and identity for a huge company in a very short time frame. Announced on October 8, 2020, by IBM’s CEO, Arvind Krishna, NewCo was a high-stakes strat...Desde 8,20 €