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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations - Teaching Note
Rajeev Kumra; Surajit Ghosh DastidarNota del Instructor IVEY-W27266-EEconomía, MarketingTeaching note for product W27265.Desde 0,00 €
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCaso IVEY-W27265-EEconomía, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Desde 8,20 €