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Cocreating Business's New Social Compact
Brugmann, Jeb; Prahalad, C.K.Artículo HBS-R0702D-EEconomíaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Moving beyond decades of mutual distrust and animosity, corporations and nongovernmental organizations (NGOs) are learning to cooperate with each other. Realizing that their interests are converging, the two sides are working together to create innovative business ...Desde 8,20 €
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Serving the World's Poor, Profitably (Spanish version)
Prahalad, C.K.; Hammond, AllenArtículo HBS-R0209CEconomíaBy stimulating commerce and development at the bottom of the economic pyramid, multinationals could radically improve the lives of billions of people and help create a more stable, less dangerous world. Achieving this goal does not require MNCs to spearhead global social-development initiatives for charitable purposes. They need only act in their own self-interest. How? The authors lay out the business case for entering the world's poorest market...Desde 8,20 €