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Introduction: Redefining Global Strategy
Ghemawat, PankajCapítulo de Libro HBS-2617BC-EEconomíaThis chapter outlines an approach to global strategy that focuses on the differences across countries, and describes the book's central goal: to help businesses cross borders profitably by seeing the world as it really is, rather than in idealized terms. This chapter was originally published as the introduction to "Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter."Desde 8,20 €