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How to Talk to Investors-Through the Press
Miller, Gregory S.Artículo HBS-F0801K-EFinanzasIf you're seeking attention from investors and analysts, the press can be a convenient megaphone. Cultivating relationships with the media takes patience, but the payoffs in both good times and bad are priceless.Desde 8,20 €
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Navigating Turbulent Waters: Glitnir Bank's Communication Challenge During a Macroeconomic Crisis
Kimbrough, Michael D.; Miller, Gregory S.; Dessain, Vincent; Damgaard Jensen, AneCaso HBS-107050-EFinanzasGlitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the essential elements of a communications strategy, including the role of the media and analysts. Class discussion will focus on creating infrastructure that will increase the ban...Desde 8,20 €