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What Professional Service Firms Must Do to Thrive
Nanda, Ashish; Narayandas, DasArtículo HBS-R2102G-EConocimiento y comunicaciónDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep the lights on. This path is perilous. If a firm's practices have a diffuse mix of clients and unclear strategic positioning, it will weaken the firm's market profile and lead to internal conflicts, especially about the organization's future direction. This article presents two tools that professi...Desde 8,20 €