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The End of Low-Cost Fundamentalism: The COVID Interruption - Teaching Note
Cruz, Alex; Nueno, José LuisNota del Instructor MT-54-EEconomía, Innovación y cambio, MarketingWe review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. However, the fundamentals of the democratization of air travel, particularly in the short-haul segments, are left untouched. After a "short" interruption, it will remain a cost-based game in which high return, agile, low-cost carriers compete with typically less-profitable network airlines th...Desde 0,00 €
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The End of Low-Cost Fundamentalism - The COVID Interruption
Cruz, Alex; Nueno, José LuisCaso M-1382-EEconomía, Innovación y cambio, MarketingWe review pre-COVID-19 trends (like the convergence of low cost and full service products; the re-segmentation of the market, and changing demands from increasingly digitalized consumers). With that data in mind, we then discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. There will be new developments, yet we conclude that the fundamentals of the democratization of air tr...Desde 8,20 €