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Haidilao Catering: From a Hot Pot to Crisis Management - Teaching Note
Chengli Shu; Shaoting ZhengNota del Instructor IVEY-8B18A068-EMarketingTeaching note for product 9B18A068.Desde 0,00 €
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Haidilao Catering: From a Hot Pot to Crisis Management
Chengli Shu; Shaoting ZhengCaso IVEY-9B18A068-EIniciativa emprendedora, MarketingSichuan Haidilao Catering Co., Ltd. (Haidilao) was the leading hot pot company in the Chinese market and the largest hot pot chain of restaurants in the world. Haidilao was famous for its extraordinary customer service, which had made it a legend in the cDesde 8,20 €