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Intelligent Avionics: Breaking into the Inflight Entertainment Industry - Teaching Note
Rob Britton; Robert Mackalski; Mary DellarNota del Instructor IVEY-8B18A067-EMarketingTeaching note for product 9B18A067.Desde 0,00 €
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Cunningham’s Pub: Halle-Lujah for Wings
Mary Dellar; Robert Mackalski; Nicolette Papastefanou; Marc DucusinCaso IVEY-W25213-EIniciativa emprendedora, MarketingNew opportunities, challenges, and decisions arose for a pub owner and his business partners when celebrity Halle Berry raved on social media about the hot wings served at the pub. Berry's post sparked an unprecedented 28-day sellout and a firestorm of news coverage that kept the business going at a time when the restaurant industry was suffering from government-imposed restrictions due to the COVID-19 pandemic. The pub owner and his partners won...Desde 8,20 €