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Jakson: Evolution of a Brand
Bipul KumarCaso IVEY-9B18A041-EIniciativa emprendedora, MarketingJakson Group (Jakson) was a pioneer in the field of acoustic diesel generator sets. It was also one of the largest original equipment manufacturers for Cummins India Limited. Jakson had a compound annual growth rate of 23 per cent between 2000 and 2008. However, competitive forces and the 2008 global economic downturn posed tough business challenges for the company. In December 2010, the top management was contemplating how to reinforce the Jakso...Desde 8,20 €
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Invento Robotics: Launching Humanoid Robots - Teaching Note
M Harshvardhan; Bipul KumarNota del Instructor IVEY-8B21A019-EMarketingTeaching note for product 9B21A019.Desde 0,00 €
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Invento Robotics: Launching Humanoid Robots
M Harshvardhan; Bipul KumarCaso IVEY-9B21A019-EMarketingBased in Bengaluru, India, Invento Robotics (Invento) was a start-up that manufactured humanoid robots. In October 2017, Invento received a mandate to develop a humanoid robot to welcome India’s prime minister and the US president’s senior adviser at the Global Entrepreneurship Summit that year in Hyderabad. It was a high-stakes event for Invento; a positive reception to the robots would mean many leads for the company, while a negative response ...Desde 8,20 €