Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization - Teaching Note
Howard Lam; Icy Fong Ling Ngai NGAI; Shi Yu LuNota del Instructor IVEY-8B19A016-EMarketingTeaching note for product 9B19A016.Desde 0,00 €
-
OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
Howard Lam; Chi Fai Chan; Icy Fong Ling Ngai NGAICaso IVEY-9B19A016-EDirección estratégica, Iniciativa emprendedora, MarketingOpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to ...Desde 8,20 €