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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCaso IVEY-9B19A058-EDirección estratégica, MarketingBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioDesde 8,20 €
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mjunction: The Branding Dilemma - Teaching Note
Sanjeev Tripathi; Mahul BrahmaNota del Instructor IVEY-8B19A058-EMarketingTeaching note for product 9B19A058.Desde 0,00 €