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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCaso IVEY-9B20A064-EDirección estratégica, Iniciativa emprendedora, MarketingOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competDesde 8,20 €
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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaNota del Instructor IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Desde 0,00 €