Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCaso IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soDesde 8,20 €
-
KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunNota del Instructor IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Desde 0,00 €
-
Bosideng: How to Revitalize the Brand - Teaching Note
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangNota del Instructor IVEY-8B20A062-EMarketingTeaching note for product 9B20A062.Desde 0,00 €
-
Bosideng: How to Revitalize the Brand
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangCaso IVEY-9B20A062-EIniciativa emprendedora, MarketingBy 2017, the comprehensive multi-brand Chinese clothing manufacturer Bosideng International Holdings Limited (Bosideng), founded in 1976, had become famous for its main business of down jackets. After almost 40 years of rapid development, Bosideng had become the top brand in the Chinese down apparel industry and had established strong brand equity. However, the company’s performance had been in decline since 2013. Faced with increasingly fierce c...Desde 8,20 €