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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCaso HBS-107066-EMarketingSupplements the (A) case.Desde 5,74 €
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CEMEX: Rewarding the Egyptian Retailers, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107079-EMarketingTeaching note to 106065.Desde 0,00 €
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Bancaja: Developing Customer Intelligence (A)
Martinez-Jerez, F. Asis; Miller, KatherineCaso HBS-107055-EMarketingIn 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale customer relationship management (CR...Desde 8,20 €
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Kansai Digital Phone: Zutto, Gaining Japanese Loyalty, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107064-EMarketingTeaching note to (106-006).Desde 0,00 €
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Bancaja: Developing Customer Intelligence (A) and (B), Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-113145-EMarketingTeaching Note for 107055 and 107066.Desde 0,00 €
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-114011-EMarketingTeaching Note for 106063.Desde 0,00 €