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Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations
Rangan, V. Kasturi; Gregg, TriciaCaso HBS-518057-EMarketingUnlike financial success, there is no clear consensus regarding how best to define and measure social impact. This HBS note written for students of the HBS, MBA, class - Business at the Base of the Pyramid, offers readers pragmatic perspectives on how the framework of the Logic Model (Theory-of-Change) may be used by businesses, nonprofits, and impact investors to assess the social value they create for their customers/beneficiaries and society. ...Desde 8,20 €
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The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries
Rangan, V. Kasturi; Gregg, TriciaCaso HBS-518032-EMarketingUsing World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K Prahalad's work on Bottom of the Pyramid, and Porter and Kramer's article on Creating Shared Value. The note then provides a somewhat more extensive (yet brief) review of the literature from Development Economics literat...Desde 8,20 €
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The Scope of Business at the Base of the Pyramid: Poverty in the U.S. and Other OECD Countries
Rangan, V. Kasturi; Gregg, TriciaCaso HBS-518037-EMarketingUsing data from U.S. Census and OECD, the note defines poverty as those populations who fall below 50% of that country's median per capita income. It then provides a brief statistical tour of six key challenges facing such populations: Income and Jobs, Healthcare, Education, Affordable Housing, Financial Inclusion, and Incarceration. The note then provides a brief overview of the social safety net programs in the U.S. that are meant to address th...Desde 8,20 €