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Ride-Hailing Services: Forecasting Uber's Growth
Ofek, Elie; Muller, Eitan; Libai, BarakCaso HBS-519097-EMarketingDesde 8,20 €
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Customer Lifetime Social Value (CLSV), Teaching Note
Ofek, Elie; Libai, Barak; Muller, EitanNota del Instructor HBS-521081-EMarketingTeaching note for 518077.Desde 0,00 €
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Customer Lifetime Social Value (CLSV)
Ofek, Elie; Libai, Barak; Muller, EitanCaso HBS-518077-EMarketingOne of the hallmarks of the digital revolution is the rise of the socially-connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of each customer to the firm it is no longer sufficient to only consider a customer's worth in terms of the discounted cash flows he or she provides through direct payments, it is also cr...Desde 8,20 €